HPL Fundraising Toolkit

GIVING TUESDAY | DECEMBER 1, 2020

We are so excited for you to fundraise for your CarePoint! Below are some tips and tricks to help make your social media efforts compelling and successful.

SOCIAL MEDIA 101

Build excitement for your fundraiser by posting on social media two to three weeks before your fundraiser ends. Let people know that you are participating in Giving Tuesday and they can join the movement of generosity. Post about your fundraiser several times a week.

Plan ahead. Set up the fundraising platform that you want to use (we recommend HopeChest’s fundraising pages), so you can link to your fundraising page.

Be authentic when you share about what your CarePoint partnership means to you. Share a story from your last partner visit or from the last CarePoint report you received from your Community Partnership Manager.

Create urgency! Create a sense of urgency to give by counting down to the end of your fundraiser.

Each post on Facebook should include these three things!

  1. A relevant photo
  2. Hashtags → #ChildrensHopeChest #GivingTuesday
  3. A link to your donate page

Keep copy short and sweet (between 30 – 90 words).

Post in the mornings (7-9am) or the afternoons (12-2pm) for best engagement.

Put the Giving Tuesday logo and Children’s HopeChest logo on your profile photo or cover photo  to raise awareness for your campaign. (Download a HopeChest and Giving Tuesday logo, here.)

Use the provided sample copy for some of your posts!

Each post on Instragram should include these three things!

  1. A relevant photo
  2. Hashtags → #ChildrensHopeChest #GivingTuesday
  3. Copy that lets people know the link is in your bio

Put the link of your fundraising page in your Instagram bio so it is easier for people to access.

Posting either in the morning (7-9am) or in the evening (6-10pm) often results in the best engagement.

When you upload photos, be sure that words or important parts of the image are not cut off when seen as a square in the Instagram grid.

Bad example in top left corner

 

 

 

 

 

 

Good example in top right corner

Utilize Instagram stories!

Let people know they can donate straight from Instagram with Instagram donation stickers.

  1. Upload a photo of your CarePoint or partnered country
  2. Click stickers in top right corner
  3. Select “donation” sticker
  4. Choose “Children’s HopeChest” (tag is childrens.hopechest)
  5. Change the copy to your CarePoint name

*IMPORTANT* Write your CarePoint name on the donation sticker so HopeChest’s accounting team can properly attribute your partners’ donations!

Use Children’s HopeChest stickers to brand your Instagram stories.

  1. Upload a photo of your CarePoint or partnered country
  2. Click stickers in top right corner
  3. In the search bar, search “Children’s HopeChest”
  4. Select our fun, branded stickers to jazz up your story!

Use the countdown timer to build excitement and urgency for December 1st.

  1. Upload a photo of your CarePoint or partnered country
  2. Click stickers in top right corner
  3. Select “countdown” sticker
  4. Choose December 1st as your countdown day!

Child Protection Policy Reminder

Storytelling is a compelling way to help raise money for your impactful partnership. As you share stories of hope for Giving Tuesday, please review Children’s HopeChest’s child protection policy guidelines below. We are a community that believes in dignity for every child. If you have a question about if what you are sharing is dignifying, please ask! We are here to support!

  • HIV STATUS: HopeChest expressly forbids the public communication of a child or caregiver’s HIV/AIDS status without changing the name, and clearly indicating that names have been changed to protect the individual’s privacy.
  • TRAFFICKING AND ABUSE: In cases of known sex trafficking, human trafficking, or known sexual, physical, or emotional abuse, HopeChest expressly forbids the public communication of child’s name AND photo without changing the child’s name, and clearly indicating that names have been changed to protect a child’s privacy.
  • HEALTH STATUS: HopeChest expressly forbids the public communication of a child or caregiver’s health status without changing the name, and clearly indicating that names have been changed to protect the individual’s privacy.
  • FIRST NAME ONLY: Any public reference to a child by a donor, traveler, staff member, should only include a first name. It is not permissible to associate a child’s photo/update/information with their full name. This includes any social media platforms, email exchange, videos, and texts messages.

In regards to photos, do not share photos for marketing, personal, or fundraising purposes that diminish the respect and dignity of the child or their family. This includes: photos or videos of deformities, malnourishment, special mental or physical needs, nudity of any kind.

Copy + Content Examples

You’re going to rock this fundraiser! But, if you’re feeling a bit stuck getting started, we’ve provided some copy examples that you can easily adapt and post!

  • Join the movement of generosity this #GivingTuesday! Mark your calendars for December 1, 2020! I will be raising money for a cause that is dear to my heart — empowering the children and families at ____ CarePoint through Children’s HopeChest. You can give at [link to fundraising page]
  • #GivingTuesday is a global generosity movement. Join me this December 1st in igniting hope for _____ CarePoint! [link to fundraising page]
  • Ignite hope with me this #GivingTuesday! I am raising money to provide critical resources for a community that is dear to my heart — _____ CarePoint. Give a meaningful gift at [link to fundraising page]
  • ___ days left until #GivingTuesday! Thank you for considering giving a meaningful gift and joining our community of relentless generosity. Your donation can make a true, tangible impact. [link to fundraising page]
  • #GivingTuesday is an opportunity for people around the world to stand together in unity. I have been partnered with ____ CarePoint in _____ for ____ years. Join me in giving a meaningful donation to this community on December 1st. [link to fundraising page]
  • What I love about _____ CarePoint is ____. I have seen firsthand how generous people like you have helped to transform this community and support vulnerable children and families so they can survive, thrive, and succeed. Will you consider giving a meaningful gift this #GivingTuesday to invest in fighting the cycle of poverty at _____ CarePoint? [link to fundraising page]

Provided are four high-resolution photos per country that Children’s HopeChest partners with. Please feel free to download these photos and use them in your marketing efforts to fundraise for your CarePoint! You can also use your own photos of your CarePoint. We look forward to seeing your posts out there!

Please take a look at Children’s HopeChest’s Brand Style Guide to reference spellings, child protection policies for storytelling, and logo usage. You can download logos for Children’s HopeChest and Giving Tuesday below!

PLATFORM GUIDE

Starting a fundraiser to support a specific HopeChest CarePoint is easy.

  1. Fill out the form on hopechest.org/fundraise.
  2. HopeChest will build a custom webpage for your fundraiser.
  3. Share your fundraising webpage with your network.

Facebook fundraising is a quick way to connect your friends and CarePoint community to your fundraiser!

It is important to note two things before creating a Facebook fundraising page.  1) When the funds come through Facebook, it may be 30-60 days before HopeChest receives them.  2) Anyone who gives through Facebook fundraisers will not receive a giving statement from Children’s HopeChest for their donation given on a Facebook fundraising page.  Their only receipting will come from Facebook. 

  1. Go to Children’s HopeChest’s Facebook page
  2. Click “Fundraisers
  3. Click “Create a Fundraiser”
  4. Edit your fundraiser
    • Select the amount you want to raise
    • Set the fundraiser to end on December 1st
    • Be sure your CarePoint name is in the title of your fundraiser so HopeChest’s finance team can properly attribute your partners’ donations!
    • Let people know a little bit about your CarePoint and the impact of your partnership in the fundraiser description
    • Choose a photo of your CarePoint or partnered country for the cover photo
  5. Publish your fundraiser by clicking “Create”

Merry Christmas from your friends at Children’s HopeChest!

Give a meaningful gift this Christmas season to support children who live in some of the world’s most impoverished communities with the resources they need to survive, thrive, and succeed.