HPL Fundraising Toolkit
We are so excited for you to fundraise for your CarePoint! Below are some tips and tricks to help make your social media efforts compelling and successful.
SOCIAL MEDIA 101
Each post on Facebook should include these three things!
- A relevant photo
- Hashtags → #ChildrensHopeChest
- A link to your donate page
Keep copy short and sweet (between 30 – 90 words).
Post in the mornings (7-9am) or the afternoons (12-2pm) for best engagement.
Use the provided sample copy for some of your posts!
Each post on Instragram should include these three things!
- A relevant photo
- Hashtags → #ChildrensHopeChest
- Copy that lets people know the link is in your bio
Put the link of your fundraising page in your Instagram bio so it is easier for people to access.
Posting either in the morning (7-9am) or in the evening (6-10pm) often results in the best engagement.
When you upload photos, be sure that words or important parts of the image are not cut off when seen as a square in the Instagram grid.
Bad example in top left corner
Good example in top right corner.
Utilize Instagram stories!
Let people know they can donate straight from Instagram with Instagram donation stickers.
- Upload a photo of your CarePoint or partnered country
- Click stickers in top right corner
- Select “donation” sticker
- Choose “Children’s HopeChest” (tag is childrens.hopechest)
- Change the copy to your CarePoint name
*IMPORTANT* Write your CarePoint name on the donation sticker so HopeChest’s accounting team can properly attribute your partners’ donations!
Use Children’s HopeChest stickers to brand your Instagram stories.
- Upload a photo of your CarePoint or partnered country
- Click stickers in top right corner
- In the search bar, search “Children’s HopeChest”
- Select our fun, branded stickers to jazz up your story!
Use the countdown timer to build excitement and urgency for December 1st.
- Upload a photo of your CarePoint or partnered country
- Click stickers in top right corner
- Select “countdown” sticker
- Choose the end of your fundraiser as your countdown day!
Child Protection Policy Reminder
Storytelling is a compelling way to help raise money for your impactful partnership. As you share stories of hope, please review Children’s HopeChest’s child protection policy guidelines below. We are a community that believes in dignity for every child. If you have a question about if what you are sharing is dignifying, please ask! We are here to support!
- HIV STATUS: HopeChest expressly forbids the public communication of a child or caregiver’s HIV/AIDS status without changing the name, and clearly indicating that names have been changed to protect the individual’s privacy.
- TRAFFICKING AND ABUSE: In cases of known sex trafficking, human trafficking, or known sexual, physical, or emotional abuse, HopeChest expressly forbids the public communication of child’s name AND photo without changing the child’s name, and clearly indicating that names have been changed to protect a child’s privacy.
- HEALTH STATUS: HopeChest expressly forbids the public communication of a child or caregiver’s health status without changing the name, and clearly indicating that names have been changed to protect the individual’s privacy.
- FIRST NAME ONLY: Any public reference to a child by a donor, traveler, staff member, should only include a first name. It is not permissible to associate a child’s photo/update/information with their full name. This includes any social media platforms, email exchange, videos, and texts messages.
In regards to photos, do not share photos for marketing, personal, or fundraising purposes that diminish the respect and dignity of the child or their family. This includes: photos or videos of deformities, malnourishment, special mental or physical needs, nudity of any kind.
PLATFORM GUIDE
Starting a fundraiser to support a specific HopeChest CarePoint is easy.
- Fill out the form on hopechest.org/fundraise.
- HopeChest will build a custom webpage for your fundraiser.
- Share your fundraising webpage with your network.
Facebook fundraising is a quick way to connect your friends and CarePoint community to your fundraiser!
It is important to note two things before creating a Facebook fundraising page. 1) When the funds come through Facebook, it may be 30-60 days before HopeChest receives them. 2) Anyone who gives through Facebook fundraisers will not receive a giving statement from Children’s HopeChest for their donation given on a Facebook fundraising page. Their only receipting will come from Facebook.
- Go to Children’s HopeChest’s Facebook page
- Click “Fundraisers”
- Click “Create a Fundraiser”
- Edit your fundraiser
- Select the amount you want to raise
- Be sure your CarePoint name is in the title of your fundraiser so HopeChest’s finance team can properly attribute your partners’ donations!
- Let people know a little bit about your CarePoint and the impact of your partnership in the fundraiser description
- Choose a photo of your CarePoint or partnered country for the cover photo
- Publish your fundraiser by clicking “Create”
